Co Cars Destinations
Masters Project
A design proposal to give a Car Sharing service a chance to drive useage to their service, while also connecting and elevating local buisnesses.
What is Co Cars
Co-Cars is a round trip car sharing service, with cars based across the South West of England. Car sharing is a model where members of a service are able to book cars to use when needed rather than owning, and it is much more flexible and often cheaper than traditional car rentals which are usually by the day. Their biggest market is Exeter where they also offer a shared bike service offering a multi modal and environmental transport options.
Making Car sharing approachable
‘Co-Cars Destinations’ would be a new service to encourage existing members to hire cars more often, and to find new avenues, and new narratives for recruiting members. Destinations would offer Co-Cars members discounts or promotional offers at local businesses, attractions, and recreation sites. Destinations would aim to generate more trips, and open up new avenues for marketing materials, giving existing and potential members clear examples and ideas for how Car Sharing could be used for them.
The Customer Journey
The proposal called to integrate into Co-Cars platforms and communication channels, to highlight not just where cars are but where users may want to go as well. A large part of attracting new users was a new branding strategy for touchpoints and co branded materials with the partner organisations.
Championing for the community
As a social enterprise Co-Cars has it in their mission to deliver low carbon change in their community. Destinations would allow them to be an active shaper of the social enterprise community in the south west, acting as a hub and platform to elevate and promote local initiatives. Aligning with sustainable and ethically minded businesses would help to attract and educate people who share values with Co-Cars and are looking for ways to reduce their footprint.
Scope of work
For this project I developed all the graphics, branding, service journey maps, as well as a budget and costing for implimentation. This work showcased my skills across service design, UI design, and branding and visual design. Following the presentation I was able to meet with representitives at Co Cars to speak with their team about posabilities for exploring the idea.